Mood board:
Draft 1:
Draft 2:
1st draft design:
Final alphabet:
Final design rough draft:
Final design:
Nursery rhyme – Little Miss Muffet
Thumbnail roughs:
Rough draft:
Final draft:
In the final draft, I flipped the ampersand so the viewer can more easily see the dingbat as a symbol for Miss Muffet, rather than getting caught up in the inherent meaning of an ampersand. I also adjusted the position of the dingbats so that in each panel, only one thing is either removed or added – thus adding more clarity. Furthermore, I added more ">" symbols in the "eating her curds and whey" panel so that the viewer doesn't see Miss Muffet as a duck or bird shape. Finally, bled the spider off the page and lengthened the stem of the quotation mark to create movement and consistency.
Book layout:
Poster:
Cereplast bioplastic symbols
Design Brief:
Sender: Cereplast, Inc. = manufacturer of proprietary bio-based, compostable and sustainable plastics
Message: The product is made from bio-based material as opposed to petroleum-based material and should be either composted or recycled at end of life.
Audience: Eco-conscious consumers
Communication Objective: Consumers may be able to easily identify products made from bioplastics
Specifications/Special Considerations: Colorless, able to emboss, easily identifiable
Concept Words
iconic
bio
compost
recycle
grow
green
plastic
sustainable
Concept thumbnails:
Mood board:
Final roughs:
Final roughs, part 2:
In this step, I played around with making a better visual connection between the generic bioplastic symbol and the symbols for recycling/composting.
Finals:
In the final design, I tried to consolidate the visual idea of recycling and composting better with the generic bioplastic symbol. I cleaned up the vector drawings and adjusted the shape of the arrows to better relate visually by making them more "leaf-like."
611 for president!!
Cat advertisements
Thumbnail sketches:
Roughs:
Finals:
In the humane society design, I tried to better visually integrate the image with the information.
In the Turkey Growers United image, I only adjusted some spacing and lining up issues with the text.
In the veterinarians ad, I changed the "X" marks so they had a more hand drawn feel, as opposed to looking like a letterform. I also changed the outline of the kittens to a dashed line so as to suggest the prevention of cats that were never there to begin with – as opposed to killing cats that already concretely exist, which is not the message I wanted to send. Finally, I changed the color of the circle around the cats to red because I felt it helped better create an overall balance and unity.
design study
I chose this (these) examples of design because they display an effective “exchange of value.”
First and foremost, the viewer (or audience) receives the value of the message and event information.
The value of the message is heightened through a visual connection between the history of Abraham Lincoln - the town’s namesake, to the actual event - the marathon. The visual connection is clever without being cliché.
Through the value of the creator’s successful visual statement, the viewer is then able to return the value of response and understanding.
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